Post by anamika371 on Jan 13, 2024 23:57:43 GMT -5
What most don’t have is marketing traction.” Iterate quickly and publicly. “Startups release products quickly to ever larger groups of customers because it both improves the quality of the product faster (due to tons of feedback) and weaves that feedback into the narrative of the product in a way that makes customers feel a sense of ownership. I tried to do the same with the book.” He gathered feedback by sending the first draft to five close friends, then by publishing sections of his book on his blog, and finally by sending the second draft to early readers.
He also created a landing page for The End of Jobs around six months before launching it, and Email Marketing List everyone who signed up got a free copy after the launch. That way, he built a community around the book, which was very helpful in terms of social media buzz, early Amazon reviews, and word-of-mouth marketing. When he finally launched, he set the price as free, and the book was downloaded thousands of times on the launch day and hit # in Small Business Top Free category. However, Taylor didn’t stop there. He kept actively promoting.
The End of Jobs during the launch week, and then leveraged the success of the launch to gain even more exposure.Not only did Taylor made a lot of money from his book, but it also opened many doors to him – the credibility boost of being the author of a best-selling book helped him get more speaking gigs and consulting clients, as well as sell his own products. Want to publish a book? Learn from Taylor. Writing is only half of it. Marketing is the other half. You need both if you want to capture those readers and turn them into email subscribers. Bonus tip.
He also created a landing page for The End of Jobs around six months before launching it, and Email Marketing List everyone who signed up got a free copy after the launch. That way, he built a community around the book, which was very helpful in terms of social media buzz, early Amazon reviews, and word-of-mouth marketing. When he finally launched, he set the price as free, and the book was downloaded thousands of times on the launch day and hit # in Small Business Top Free category. However, Taylor didn’t stop there. He kept actively promoting.
The End of Jobs during the launch week, and then leveraged the success of the launch to gain even more exposure.Not only did Taylor made a lot of money from his book, but it also opened many doors to him – the credibility boost of being the author of a best-selling book helped him get more speaking gigs and consulting clients, as well as sell his own products. Want to publish a book? Learn from Taylor. Writing is only half of it. Marketing is the other half. You need both if you want to capture those readers and turn them into email subscribers. Bonus tip.
