Post by account_disabled on Apr 30, 2024 5:23:23 GMT -5
On summer nights as a little kid, I would go to bed listening to baseball on the radio. Announcers Jon Miller and Chuck Thompson, and my beloved Baltimore Orioles quite literally put me to sleep 162 nights a year, as I stubbornly fought back slumber to hear the final out. I love radio—and was even a DJ for my college radio station, 92 WICB FM. The magic of radio is also what frustrates me most about it—the impermanence. You can’t rewind. Nor can you listen again. And certainly, you can’t time-shift your listening experience. Podcasting changed everything. Audio shows are now produced for people to listen to at home, at work, at the gym, and especially during their commute. There are countless podcasts to invest time into this summer. To sort through the clutter, I’ve created your Summer 2018 Podcast Playlist made up of four of my current favorites, complete with a PR lesson, and three recommended by some of my Edelman colleagues. They inform, they entertain, and they pair well with Candy Crush on a subway.
Work Insights Podcast: Worklife with Adam Grant Doesn’t it feel like people are more aware of and invested in their company’s organizational structure these days? Expectations are elevated for so many workforces, that understanding how and why teams best work together has become valuable insight. Organizational psychologist Adam Grant’s podcast with TED dives into the deep-end of the topic. A recent Optometrist Accurate Email List episode discusses how a team of astronauts from different countries and cultures had to learn to communicate with and trust each other despite seemingly insurmountable differences. Their ability to collaborate was literally the difference between life and death. Now, the structure of your organization may not have quite such high stakes, but this podcast can help. Even the ads are sponsored content which goes deeper into the employee-employer relationship. The PR Lesson: As we discussed in a recent #PRStudChat, employees are the lifeblood of reputation and even marketing.
If your team isn’t aligned and motivated, they can’t achieve their goals. Be Curious Podcast: Revisionist History “Tipping Point” is one of my all-time favorite books. In many ways, it defines what we do in public relations. What causes a reporter to write a story? Or a concert-goer to buy the ticket…then the CD…then the t-shirt? Or the customer to share their positive brand experience online? Malcolm Gladwell’s signature curiosity shines in this podcast, now in season three, as he dissects topics by telling the story behind them: One health-conscious scientist told the world about the dangers of trans fats and caused fast-food chains to change their recipes forever. A brutal, uneasy look at racism went through the prism of Sammy Davis, Jr. hugging Richard Nixon. Who was Winston Churchill’s best friend and what did he have to do with a famine in India? The PR Lesson:We are comfortable with the who, what, where, and when. It’s the how and why that gives us more trouble in communications, but that’s what leads to understanding. A Little Bit of Everything Podcast: Talk is Jericho Chris Jericho is one of my all-time favorite entertainers.
Work Insights Podcast: Worklife with Adam Grant Doesn’t it feel like people are more aware of and invested in their company’s organizational structure these days? Expectations are elevated for so many workforces, that understanding how and why teams best work together has become valuable insight. Organizational psychologist Adam Grant’s podcast with TED dives into the deep-end of the topic. A recent Optometrist Accurate Email List episode discusses how a team of astronauts from different countries and cultures had to learn to communicate with and trust each other despite seemingly insurmountable differences. Their ability to collaborate was literally the difference between life and death. Now, the structure of your organization may not have quite such high stakes, but this podcast can help. Even the ads are sponsored content which goes deeper into the employee-employer relationship. The PR Lesson: As we discussed in a recent #PRStudChat, employees are the lifeblood of reputation and even marketing.
If your team isn’t aligned and motivated, they can’t achieve their goals. Be Curious Podcast: Revisionist History “Tipping Point” is one of my all-time favorite books. In many ways, it defines what we do in public relations. What causes a reporter to write a story? Or a concert-goer to buy the ticket…then the CD…then the t-shirt? Or the customer to share their positive brand experience online? Malcolm Gladwell’s signature curiosity shines in this podcast, now in season three, as he dissects topics by telling the story behind them: One health-conscious scientist told the world about the dangers of trans fats and caused fast-food chains to change their recipes forever. A brutal, uneasy look at racism went through the prism of Sammy Davis, Jr. hugging Richard Nixon. Who was Winston Churchill’s best friend and what did he have to do with a famine in India? The PR Lesson:We are comfortable with the who, what, where, and when. It’s the how and why that gives us more trouble in communications, but that’s what leads to understanding. A Little Bit of Everything Podcast: Talk is Jericho Chris Jericho is one of my all-time favorite entertainers.
